Gmail Reads Your Email: Microsoft’s New Campaign against Google

Gmail Reads Your Email: Microsoft’s New Campaign against Google

Microsoft has been unrelenting in its attacks on Google. Whether or not it is a solution launch or a lawsuit, Microsoft does not let go off any chance to attack the search engine giant. This time round, Microsoft has launched a whole new campaign against Google. Getting touted as Gmail Reads Your Email, Microsoft is trying to produce doubts in the minds of Gmail users more than privacy issues. This is observed as Microsoft’s way of receiving folks to switch from using Google’s e-mail service to its personal Outlook.com.

Google Scans Emails to Sell Ads â€" Microsoft Claims

According to Microsoft, Google is making use of Gmail as an additional way to sell far more ads. It is a nicely-identified truth that most of Google’s revenue is made by means of its advertisements. Promoting more advertisements means that they make much more income. In short, it does appear as although Microsoft has gotten on to one thing right here. They allege that the people at Google are scanning the emails sent and received by Gmail customers to try and uncover the subjects and subjects of interest so they can target them with relevant ads.

Microsoft Flouting Poll Final results

To add some substance to its claims, Microsoft truly conducted a poll asking individuals about their views on e-mail providers reading their mails. Not surprisingly, 90% of the folks are opposed to the thought of their e mail privacy being compromised by e-mail providers. 70% of the individuals don’t really know of any major e-mail providers engaging in any such practices. Microsoft is employing the benefits of the poll to target Google and is claiming that they scan emails to target advertisements.

On the other hand, Microsoft has stated that they too scan the users’ emails but not for ad purposes. Rather, they just want to make positive that the emails received and sent are free of charge of spam, malware and other damaging components. Although they have no proof against Google, they are bashing Gmail and asking individuals to sign a petition against it. Moreover, they are asking customers to switch preferences and produce an Outlook email account.

Customers Can Opt Out from Scanning

One particular point which Microsoft has raised is that it enables customers to opt out of the scanning process. For that, they only have to spend a nominal sum of $ 20. However, Gmail users also have the identical alternative, albeit they have to $ 50. Utilizing the HTML version of Gmail also saves them from scanning. Therefore, this is some thing which goes in Google’s favor. If individuals don’t allow them to scan their emails, they don’t do it. So, Google can be anticipated to use this point to defend itself.

At present, Gmail is the second-biggest email service in the planet. It is hot on the heels of Yahoo and is anticipated to catch up and surpass it in the near future. On the other hand, Microsoft has less than half the number of email customers as Google. Maybe this is a significant element in Microsoft’s new campaign against Google. What remains to be observed is how a lot of individuals actually ditch Gmail and switch allegiances to Outlook.

[Image via multivu]

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